With the retail chain stores for books came a drastic decline in the number of small family-owned bookstores. Be it good, bad, or indifferent, it is a fact. Those that still pursue their dream of owning one are many times shocked when they start out and learn just how much time and money are involved in just getting started. There is a building to pay for, utilities, employee salaries, unemployment insurance, health/dental/vision care insurance for employees, property insurance, liability insurance, casualty insurance, phones, Internet access charges, website development and maintenance costs, taxes, and a host of other less significant costs. That neglects the cost of stocking their shelves to have something to sell!
Assume that you are able to get beyond this and survive the first six months in business. Now you will have to start the training of new employees because some of your initial crew will be moving on to other jobs, but you will get accustomed to this because it is something you will find yourself dealing with from now on. You will probably have experienced employee theft and/or shoplifting by now too, another expense you may have considered but thought you could control by one means or another.
Are you having second thoughts yet? You should be. Opening a brick and mortar bookstore is expensive, high risk, time consuming, and returns only a moderate profit considering both the time and money investments, and even then, only a small percentage of start-ups will ever show a profit.
Consider the alternative of selling books online. It requires a small initial investment, the risk is low, the profits are high, there are no employee costs to consider, if you do it from your home you already have the inventory storage building, and comparatively speaking, it doesn't require any more time. Other than a time investment, everything about these two scenarios favors online bookselling. When you consider that you can put your online inventory on vacation any time you want and not be paying employees or worrying about what might happen in your absence, it would seem there is only one practical choice you could make.
Michael E. Mould is the author of, "Online Bookselling: A Practical Guide with Detailed Explanations and Insightful Tips." ISBN 1599714876, published February 2006.
If you would like to learn more about online bookselling, please visit: http://www.online-bookselling.com/
If you have other questions about brick and mortar versus online bookselling, please email Michael at:
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